CAS OPERATIONS
Services Model
Communications
What is Linktree?
- A Linktree is a landing page that can display multiple links in one place
- https://linktr.ee/YourDepartmentName is the URL structure
- This link can be added to your account bio (where you would link to your website)
- This must be done via Instagram’s mobile app - you will need your account login
- Direct users to the Linktree by mentioning “link in bio” in your post caption
- This is especially helpful on Instagram accounts where links in captions are not clickable
- Linktrees are not tied to a specific social platform and can be shared in multiple places
How to Use Linktree
- New accounts can be made at https://linktr.ee/
- Create your account using an email address that more than one person in your unit can access (if account recovery is needed)
- Pick the free plan option
- Choose a name for your Linktree that resembles your department name or existing social media handles
- Customize the appearance of your Linktree
- Add static links such as your department/unit homepage and social media icons
- Add new links when needed
- Refer to the “link in bio” in each respective post’s caption
- No need to add the Linktree or external links in the actual post - they will not be clickable!
- Links can have custom names (such as “Apply today” for the UD application)
Tips & Reminders
- Keep links up to date
- New or timely links should be added to the top of the list
- Remove old or outdated links (like an event or deadline that has passed)
- Keep followers engaged with links to registrations, applications or forms
- Keep your Linktree login in your records and share it with CAS Comms Team
- Have fun customizing your Linktree with personal touches (icon, colors, themes)